Elevate Your Results with a Complimentary Google Ads Performance Audit
In order to complete an individualised deep dive into the back end of your Google Ads account, the next step is to book a complimentary audit. Discover opportunities to improve your campaigns and drive better results.
Account Structure
Campaign hierarchy and organisation
Campaign types and objectives aligned to your goals
Naming conventions for easy management
Keywords & Search Terms
Relevant keywords and match types
Negative keywords to reduce wasted spend
High-cost/low-performing keywords
Search term gaps & opportunities
Ad Copy & Creatives
Ad messaging, calls-to-action, and relevance
Ad extensions: sitelinks, callouts, structured snippets
A/B testing & responsive search ad performance
Landing Pages & Conversions
Landing page relevance to ad copy
Conversion tracking setup & performance
Micro-conversions and event tracking
Bidding & Budget
Bidding strategies review (Manual CPC, Max Conversions, Target CPA)
Budget allocation by campaign/ad group
Cost per conversion & bid adjustments
Audience & Targeting
Audience lists: remarketing, in-market, custom intent
Demographic, device, and geographic targeting
Audience gaps & overlaps
Performance & Reporting
CTR, CPC, impressions, conversion rate
Quality Score & impression share
ROI/ROAS evaluation
Here’s what our clients have to say
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